GA4 Advanced Analytics
Description / GA4 Advanced Analytics
Most stores either have no GA4 e-commerce tracking, or a half-wired GTM setup that misses add-to-cart and checkout events. This module covers the full funnel out of the box.
What it tracks
- Product view (
view_item) and category impressions (view_item_list) - Add to cart / remove from cart, with price, quantity and category path
- Login and sign-up engagement events
- Checkout through to purchase on order success
Two delivery modes
Send events directly as a GA4 tag, or push them to the dataLayer for stores that already run GTM and don't want a second tag manager fighting for events.
Setup
One field: your GA4 Measurement ID. Enable the module, save, and every event above starts firing.
More Information
| Compatible With | Magento 2.4.x |
|---|---|
| Module Category | Marketing |
| Requires | None |
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